The FRUN®concept is based upon the construction of a harmonious architectural ensemble surrounding a large, central, free parking area, and uniting a mix of national and international brands. The concept involves support for a dynamic and administrative management and an attractive marketing policy.

To achieve its objectives, De Vlier Group created and patented the FRUN®concept for the whole of Europe. In order to develop and manage the FRUN®SHOPPING.

To maintain its market position, De Vlier makes regular changes to this original and unique concept, in particular by developing a Win-Win approach benefiting all the stakeholders.